Press releases serve two purposes:
They help get quality, relevant link pointing to your site, and
They’re a great way to get the word out about an event or new product/service
There is no doubt that from an SEO standpoint that a well-written, well distributed press release can provide a significant boost in your link popularity and as a pleasant by-product, can provide an additional boost in website traffic.
Writing a press release however can be a daunting task that requires significant time and a knowledge of how to distribute it for high exposure. Fortunately we at Michigan SEOr has performed this service very successfully for a number of clients and already know how to write and distribute them for maximum reader effect and SEO effectiveness.